Monday, April 30th, 7:00PM in Baskin 330 Conference Room -> ABSTRACT The New World in System Design: Hardware/Software Co-Design - Why is HW/SW co-design becoming vital for system level design? - What is SystemC and why is it a key enabler? - What EDA tools are being used for HW/SW co-design? - Directions for the future -> SHORT PROFESSIONAL BIOGRAPHY Dr. Mark Flomenhoft has worked in EDA for over 30 years in R&D, marketing, and business development. Mark co-founded Tangent Systems, whose innovative place-and-route technology was the basis for Cadence Design System's ASIC layout leadership after Tangent was acquired in 1989. Now a champion for system level design, Mark is Vice President of High Level Synthesis at Synopsys. He also serves as an officer of CANDE, the Technical Committee on CAD of the IEEE Circuits and Systems Society.